As we’ve previously discussed in our interview advice series, interviews can be tough and stressful experiences. Throughout our recent series we’ve discussed how to relax and be yourself, how to nail an interview and how to answer 3 of the most difficult interview questions; but there’s a lot you can do in preparation. Prior preparation in the form of research is the best way to stop yourself becoming stressed about your upcoming interview/s and instead allow you to approach them from a position of strength.
Our expert consultants have coached thousands of candidates through successful interviews; here are some of their top tips on what you should research before your interviews.
1. The business culture
As we’ve already discussed there are many companies now hiring candidates based on their potential to fit in with the businesses culture, especially among the smaller teams of startups and SMEs. Having an understanding of a company’s culture is essential to inform your behaviour throughout all aspects of your interview – from how you dress to the manner in which you should respond to questions. Once you understand the businesses culture it’s also a lot easier to see whether the business will be a good for you!
Researching yourself online or in other words conducting your own social audit, should be a top priority in your job hunt! Make sure your personal social media profiles are private or audited. Get rid of any embarrassing tweets or Facebook profile images, as these could lead to your interviewer forming a negative opinion that you will then have to work against during the interview.
As well as getting rid of anything embarrassing in your personal profiles, make sure your professional profiles are up to date, full of your key skills and career highlights. If you’re in doubt check out our Top tips for making sure your LinkedIn profile is selling you.
3. Social Media
Social media is an invaluable way to learn about your potential employers. Not only will their social media profiles keep you updated on the company’s latest achievements, but you can also learn a lot about their culture based on what they choose to present to the world; for instance, pictures of company events/nights out can show you exactly how social the business is! Keep a close eye on any achievements they’ve posted or have received press for, as this can give you a deeper insight into the business and is another great talking point at interview.
4. Your interviewer
The old adage ‘knowledge is power’ is especially true when you’re trying to build rapport with an interviewer. So, even if it’s just taking a look at their LinkedIn profile, make sure you know who you’re going to be talking to. Remember something as simple as knowing your interviewers background can give you a great start to building rapport.
5. Don’t over research
Finally, remember that you can only actually remember so much! At interview you only have a limited time to sell yourself, so you don’t want to spend the whole time trying to recite everything you know and therefore prove how much research you’ve done. Research until you feel confident in your knowledge of the company and its culture, then you should have a solid arsenal of information at your disposal.
If you have any questions about how to prepare for an interview (or experiences you would like to share) please leave them in the comments below. Alternatively if you would like some friendly advice you can call us on: 020 3879 9700.