Recruiting top talent has never been easy, at times it can even seem impossible! Top candidates are always in demand and it is a competitive business attracting them to your agency. Why? You’re up against plenty of other agencies – therefore you need to be proactive in your pursuit of these individuals, whether they are active or passive.
With the majority of agencies headhunting, you need to ensure you do everything to attract and retain your talent. As no matter how comfortable a person is in their job, there is always something that can entice them, it just depends what motivates them. So as an agency there are a few things you can do to make this top talent sit up and take notice of you!
Focus on Your Employer Brand
Work on your internal brand, build a culture where your employees love working for you, they’re then likely to tell others about it, both on and offline. Which provides great external branding that can be topped up by great online communications (brand and curated content), as it’s not just a case of adding your benefits to a job spec.
Pay & Working Conditions
Although this is not always the main motivator for talent changing jobs, it is certainly one of the most important factors considered and can be a persuasive motivator. Unfortunately even if you offer the most amazing opportunity with scope for development and lots of benefits, if you’re offering under market value, you’re unlikely to secure that top talent. Feeling valued in a job role is key and money is a critical factor for most to do so. Therefore if you want to secure top talent, make sure your salaries are competitive enough to do so.
It is worthwhile investing in your talent, as the benefits will outweigh the costs. Also you should always ensure you offer great working conditions as part of your remuneration package.
Positive work culture counts for a lot! No one wants to work in a depressing environment where everyone walks around looking miserable, stressed and ready to snap. Make sure your agencies culture is positive and your employees feel valued and comfortable. That way it will bring out the best in your employees, add to your employer brand and help you secure top talent.
We’ve already spoken about pay, which is obviously an important part of any job but also there are other significant benefits. Benefits you could consider include pensions (above work place), company car, cycle allowance, bonuses etc. If your employee freelances you could pay overtime.
They call it a 9 to 5, in reality it’s a 9 to 6 and for many with families or life commitments, that just doesn’t work. Whether it’s the school run, caring for someone or you are just fed up with the drain of a 9 to 6, many people are turning to flexible working. Flexible working can include working from home or simply adjusted hours to suit an employee and this can be a real incentive for candidates. If you want to attract top talent, perhaps consider flexible working hours.
Talent is attracted to career progression as much as salary, top talent wants to progress up the career ladder and doesn’t want to be in the same seat doing the same job ten years later! So if you want to attract the best talent, provide clear routes for career progression. From job specs to company ethos make sure that internal progression is always promoted.
Are you interested in attracting top talent? Have you exhausted your internal options? Get in touch with us on 020 3879 9700 or speak to a specific member of our team.